On starting in the car sales business long ago, having already committed to Rotary’s "4-way test" for truth and integrity, Gene Vickers asked the owner of the car dealership whether he could make it in the business if he was completely honest, contrary to the general perception of those in that field. The owner responded, “It’s the only way.” Eventually Gene ranked the top in car leasing at Ford dealerships in Western Canada in three different years.
Club Aluminum cookware company was founded in Chicago in 1923. Having gone through a slump in business by 1932 the company rebuilt itself around the 4-way test and continues to thrive. Having been founded in Chicago, by Paul Harris and a few others, Rotary learned about the 4-way test and adopted it 1948. So the code of ethics and integrity did originate with a business so long ago and has proven to be a valuable guiding light for that company and Rotary ever since.
He has also served as a district governor in Toastmasters International where he introduced a highly popular statement of values on a coin, modeled after a similar coin minted by Rotary International.