Rotary Ladner up in Lights

In August 2013 the Rotary Club of Ladner invited a sales rep from Immediate Images as a speaker at a regular meeting of the club. At the end of his presentation he offered space on the company signs to the Rotary Club of Ladner.

 

A poster was selected from the collection on the Rotary Media Center. The poster was modified with the photo of a member of the club and the club website URL added to the poster. The digital billboard company posted the sign on two of their digital signs. The sign appears for 10 seconds every 90 seconds. The company offered 10 days of display. The cost to Rotary “0”.

 

The signs are at two key commuter locations, the George Massey Tunnel and the Alex Fraser Bridge. Multiple traffic lanes merge at the locations where the signs are erected. The heavy traffic volume reduces traffic speed significantly. Therefore drivers and passengers may see the Rotary sign twice as they pass during rush hour periods when traffic slows to a crawl.